The goal was to design a showroom that would add value to an entire line of eco-friendly furniture also designed by us. The wide and open exhibition spaces allow you to see the furniture from the outside and put it in confrontation with a modern architecture and with the own nature. The showcase thus gains a double meaning … to see and to be seen.
Shop remodeling
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The role of the showroom in store remodeling
All stores should be exhibition spaces where customers feel the pleasure of getting close to the products. Nowadays buying and selling is something we can do remotely. However, there is something we cannot do remotely. We cannot walk, smell, touch, interact with someone who shares our interest in a product. All stores should be like “showrooms”.
